Logo Design Process
Research & Sketches
Collect information on target audience, competition, desired positioning, and client's aesthetic taste.
Presentation of Initial Concepts
Three to five strong concepts are polished and presented to the client for consideration.
Selection & Revision
Client and designer collaborate to analyze the pros and cons to each concept, decide which option would be best, and make adjustments to the design. This stage may include several rounds of revisions.
The final logo is refined and prepared for web and print use. The client will receive a file package that should cover any type of digital or physical imprint need.
Logo Use Guide
This guide will serve as a reference for building up the brand. The colors, fonts, any secondary logos or icons, and any supporting graphics will be detailed in this guide.